Welcome

We are a human-centered performance improvement, coaching, training and consulting practice.

People spend hours every week focused on their roles and
performance outcomes. Helping people find purpose, joy and
value in their work will deliver more engaged cultures and
higher-performing organizations.

We equip people (leaders and teams) to turn their challenges
into opportunities and opportunities into performance,
change and growth start in each person; it is a journey.

Our approach is to align growth in people and performance
expectations, engage clarity, skills and mindsets and finally to
enable the sustainable success of people and organizations.

Download our Ignite Purpose App

Ready to Ignite your Purpose? Unlock Joy, Happiness, Resilience and High Performance? Peace, Confidence, Courage, Influence Tired of the same cycle of stress, tiredness and frustration?

Our Founder

Christina Foxwell founded this practice in 2012 after a significant discovery during her corporate career. She had been in human resources, consulting, training, and executive leadership and she discovered that most organizations were missing an opportunity to engage and equip people. Opportunities that would have significant impact on return and business performance.

To make a difference in my world, the change has to start in me. I can then be a better person, parent, partner and leader.

Christina Foxwell

Why Africa?

Compelling reasons why Ignite Purpose is expands to South Africa

Ignite Purpose’s launch in South Africa is a strategic response to the nation’s unique blend of diversity, potential, and challenges. As South Africa grapples with economic, socio-cultural, and professional development gaps, Ignite Purpose’s human-centered approach offers a beacon of transformation.

By introducing modern methodologies, setting standards of excellence, and championing purpose-driven work cultures, Ignite Purpose is poised to revolutionize personal and organizational growth in the country. In essence, as South Africa stands on the cusp of change and development, Ignite Purpose emerges as a pivotal partner in its journey towards sustainable success.

1. A Nation of Potential and Diversity:

South Africa, with its rich tapestry of cultures and histories, presents a unique landscape for human-centered performance improvement. The nation’s diversity is its strength, and Ignite Purpose’s approach to individual growth can harness this potential.

2. Economic and Socio-cultural Challenges: Given the economic constraints, cultural differences, and socio-economic challenges prevalent in South Africa, there’s a pressing need for coaching that navigates these intricacies. Ignite Purpose’s human-centric approach is tailor-made for such an environment.

3. Bridging the Professional Development Gap: The South African coaching and performance market has expressed a need for continuous professional development. Ignite Purpose, with its focus on training and consulting, can fill this gap, offering world-class development opportunities.

4. Embracing Technology and Modern Methodologies: While there’s a noted lack of access to modern technology in some sectors of South Africa’s coaching market, Ignite Purpose can introduce cutting-edge tools and methodologies, elevating the standard of coaching in the country.

5. Standardizing Excellence: With a lack of standardization in the coaching industry, Ignite Purpose can set a benchmark. Their structured approach to aligning growth, engaging clarity, and enabling sustainable success can serve as a model for others to emulate.

6. Addressing the Talent Drain: By providing high-quality coaching and performance improvement opportunities within South Africa, Ignite Purpose can play a role in retaining talent that might otherwise seek opportunities abroad.

7. Transforming Challenges into Opportunities: South Africans are no strangers to challenges, be it in the realm of sports, business, or personal growth. Ignite Purpose’s ethos of turning challenges into opportunities aligns perfectly with the resilient spirit of the nation.

8. Aligning with National Growth Objectives: South Africa is on a trajectory of growth and development. Ignite Purpose’s mission to align personal growth with performance expectations can contribute to the nation’s broader objectives of socio-economic development.

9. Cultivating Purpose-Driven Work Cultures: Given the hours South Africans invest in their professional roles, there’s a significant opportunity to transform workplaces into more engaged, purpose-driven environments. Ignite Purpose’s focus on finding joy and value in work can revolutionize organizational cultures.

10. Sustainable Success: South Africa’s journey towards a brighter future is ongoing. Ignite Purpose’s commitment to ensuring the sustainable success of individuals and organizations makes it an ideal partner in this journey. In conclusion, Ignite Purpose’s launch in South Africa is not just timely but essential. The nation stands at a crossroads, ready to embrace change, growth, and development. Ignite Purpose’s human-centered approach to performance improvement, coaching, and training can play a pivotal role in shaping South Africa’s future, one individual and one organization at a time.

What they say about us

Testimonials

Christina asks questions that allow me to be more curious around my decision making and thought processes

Christina is warm, gentle and insightful.

Motivation, Clear but Kind 🙂

I always love talking with Christina, its not always business and she's a very inspirational person. I have learned so much my journey with Christina

Christina is PASSIONATE about people and about helping people become a better version of themselves. She is supportive and objective in the coaching she gives.

Christina has an amazing knack of getting to know people quickly and working out the strengths and areas that need more focus. Christina also makes the sessions fun and real. It's great that Christina knows the executive and management at SNHN, too, so the context is there, and this helps in guidance on the culture.

Christina sincerely wants the best for the people she coaches

Christina is very respectful and engaging. She is well prepared and mixes up the sessions (short videos, small group discussion, content etc) to keep it interesting. She embodies the principles that she is teaching.

I really enjoy the exposure to the different approaches, insights and theories to leadership and coaching

Open, honest, vulnerable, pithy

She is so neutering and compassionate but realistic at the same time

Christina is a wealth of knowledge and i really enjoy her sessions as she makes me think outside of the box and most importantly makes everybody in the room feel included and respected.

Christina is very warming and makes everyone feel right at home. This makes the day fun and enjoyable,

Great to have Christina to share ideas and challenges with. She always listens carefully, supports and offers wonderful guidance. The one-on-one sessions are invaluable.

Christina is a fantastic coach. She is the perfect balance of a coach who will challenge you but support you to reach new heights.

Fantastic ability to bring the best out of me and others!

Constant positive feedback and drive to improve!

The energy and enthusiasm is infectious and is a great influence on the staff. Her knowledge and insightfulness into our business means that our sessions are completely relevant and staff can relate that back to their work. The sessions always have an element of fun...staff leave happy and energised.!

We are all at capacity and cant work any harder - so Christina helps us to work smarter. This is gold!

Interactive coaching session with Christina and immediate feedback on every topic has been covered

A beautiful and insightful coach. Love all the programs.

Encouraged to be open and honest.

Always time to listen, be respectful and always time to provide advice - never negative!

Christina has done a wonderful job at ensuring a safe space is created for our group sessions where everyone feels comfortable to share ideas/input with a high level of engagement.

Christina has a very genuine passion and engaged manner to help you learn and develop

An inspiration to work with. The environment is ALWAYS safe, welcoming and invigorating.

Christina is authentic, she is very skilled, and supportive

Christina focuses on your own personal growth and makes it about YOU. You feel valued. heard and, most importantly, empowered after everything session. Thank you, Christina!

Relate well, common sense approach.

Contact Us

We look forward to discussing your solutions.

Phone

Anel Jacobs: +27 (0) 79 953 3839

Email

information@ignitepurposeafrica.com

Address

Regus Waterfall City, Mac Mac Building, Magwa Cres, Midrand, Johannesburg, South Africa

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Welcome

Download our Ignite Purpose App

Our Founder

Why Africa?

Compelling reasons why Ignite Purpose is expands to South Africa

What they say about us

Testimonials

Contact Us

Phone

Email

Address

CONTACT INFORMATION

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Email